top of page
Search

Unlocking Success: Google Ads for Contractors in 2025

Updated: Jan 8

Why Google Ads Is Still the 1 Lead Source for Contractors in 2025

  • 92% of homeowners start their search on Google when they need a contractor (BrightLocal 2025).

  • Google Local Services Ads + Search Ads appear above organic results and even above the map pack.

  • You only pay when someone clicks or calls — no more paying for impressions like Facebook.

  • Average ROI for our contractor clients in 2025: 5–12× (yes, really).


Google Ads vs Local Services Ads (LSA) — Which One Should You Run?

Most contractors waste money because they pick the wrong one.

Google Local Services Ads (the “Google Guaranteed” box at the very top):

  • Pay-per-lead (not click) — average $12–$45 per lead in most markets (Dec 2025).

  • Insanely high trust (Google Guaranteed badge).

  • Best for roofing, HVAC, plumbing, electrical, locksmith, garage door.

Google Search Ads / Performance Max:

  • You control keywords, ad copy, landing pages.

  • Better for remodeling, kitchen/bath, additions, fencing, concrete — anything higher-ticket.

  • Average $35–$90 per lead but much higher close rates.

My recommendation in 2025: Run BOTH. LSA for volume, Search/PMMax for quality.


Step-by-Step: How to Set Up Google Ads for Contractors That Actually Convert


Step 1: Get Your Google Business Profile Perfect First (This Alone Can 2x Your Results)

99% of contractors have a trash GBP. Fix these today:

  • 50+ photos (before/after, trucks, team, jobsite).

  • Respond to every review within 24 hours.

  • Post weekly offers/updates.

  • Add all services + service areas.


Step 2: Keyword Research That Actually Works for Contractors in 2025

Stop guessing. Use these proven keywords (exact data from my Semrush/Ahrefs, Dec 2025):

High-intent, money keywords:

  • “roof replacement near me” (8.1K searches).

  • “emergency plumber [city]” (high conversion).

  • “hvac repair near me”.

  • “roof leak repair [city]”.

  • “best roofing contractor [city]”.

  • “[city] kitchen remodeling contractor”.

Add these match types:

  • Exact match: [roof replacement near me].

  • Phrase match: "roofing contractor".

  • Broad match + Smart Bidding (let Google’s AI do the work in 2025).


Step 3: Write Ads That Make Homeowners Call You Instead of the Next Guy

Winning formula I use for every client:

Headline 1: {KeyWord:Roof Replacement} | Free Estimate

Headline 2: Google Guaranteed • 5.0 Stars • Same-Day Possible

Description: Family-owned. 20+ years. A+ BBB. Call now & save $500 on full roof replacements this month! Call extension + location extension + callout assets (“Licensed & Insured”, “24/7 Emergency”, “Financing Available”).


Step 4: Build a Landing Page That Converts 15–30% (Not Your Homepage!)

Send traffic to a dedicated page like mythicmetrics.com/roofing-leads (or yoursite.com/free-roof-estimate).

Must-haves in 2025:

  • Big bold headline: “Need a New Roof in [City]? Get Your Free Estimate in 60 Seconds”.

  • Trust badges: Google Guaranteed, 5-star reviews screenshot, licenses.

  • Before/after gallery.

  • Simple form (name, phone, email, zip) — we use GoHighLevel forms that text the lead instantly.

  • Exit-intent popup with $500 off offer.


Step 5: Use Performance Max + Demand Gen the Right Way

Performance Max is now responsible for 70% of our clients’ leads in 2025.

Pro tip: Feed it your best customer list (past jobs) + your top 10 before/after photos → Google’s AI will find your exact ideal customer on YouTube, Gmail, Discover, Search, Maps.

Demand Gen campaigns (the new kid) are crushing it for video ads — 15-second “problem → solution → offer” videos are getting $15–$30 leads right now.


Step 6: Tracking That Actually Works (GA4 + Call Tracking = Magic)

Set up:

  • GA4 with enhanced conversions.

  • CallRail or CallTrackingMetrics (tracks which keyword/ad triggered the call).

  • Import phone calls & form fills as conversions in Google Ads.

This is how you scale to $10K+/mo profitably.


2025 Updates You Must Use Right Now (Most Agencies Don’t Even Know These)

  1. AI-powered ad assets — Google now writes better headlines than most agencies (let it, then edit the winners).

  2. Automatically created assets = turned ON (trust me).

  3. Value-based bidding with your CRM data (GoHighLevel → Google Ads integration is insane).

  4. Remove redundant keywords — Google is de-duplicating aggressively in 2025.


Real Results from My Clients (December 2025)

  • Roofing contractor in Phoenix: 127 leads in November at $42 avg CPL → $189K in booked jobs.

  • HVAC company in Chicago: 83 LSA leads + 64 from PMax at $28 avg → fully booked through February.

  • Remodeling contractor in Atlanta: $9,400 ad spend → $147,000 in signed contracts (15.6× ROAS).


Ready to Get 50+ Leads This Month?

You now have the exact playbook I charge clients $5,000+ to implement.

But if you’d rather have it done-for-you (and get results 10× faster), book a free strategy call with me.

I’ll personally review your market, show you exactly what your cost-per-lead should be, and tell you if we can get you to 50+ leads/month.

→ Click here to book your free Google Ads audit (takes 15 minutes).

Stop leaving money on the table in 2025.

Let’s get you booked solid.


– Thomas Esquinaldo

Founder, Mythic Metrics Google Ads Partner | HubSpot Certified | 200+ contractors helped

 
 
 

Comments

bottom of page